Have you considered all components that should be combined to create the perfect shopping experience for your clientele? Components such visuals, smells, sound, and taste? All these things make an impact on a store’s look and feel. If you wish to create a truly immersive in-store experience, design your store to please as many shopper senses as possible.
Your pharmacy should do more than provide customers with products they need. Have you thought about customers’ comfort and convenience? Are your displays set up to showcase products clearly? Can your customers easily find what they are looking for? Is the flow of your store and the decor inviting so that customers will want to stay longer and shop? Retail pharmacy design includes merchandising and marketing along with your pharmacy’s business plan. You need to think strategically about what will set your pharmacy apart from the competition. You want to display and offer products that draw in customers. and gives them easy access to everyday products. You want to enhance their shopping experience.
Successful retail pharmacy store design layouts set the tone and atmosphere for your store. You want customers to feel encouraged and comfortable taking their time and choosing products. You want wide enough lanes so customers are not bumping into each other and can look without feeling watched. By doing this, many customers will purchase items that they did not intend to buy when they came in. The design of your store piques their interest and gives them an opportunity to view all the merchandise. They will be encouraged to try new products and pick up sale items.
Tips for Arranging Pharmacy Retail Store
Store Planning Services, LLC, expertise in retail pharmacy design, store planning, and fixturing include many types of retail store layouts. Our typical clients are independent merchants and small to medium size chains. Retail store planning and design is the strategic use of space to influence customer purchasing experience in a positive way. Below we have listed some tips to think about when planning your pharmacy retail store:
- The Right Floor Plan – You want a layout that encourages customers to browse your store looking to see what you have available. Position your fixtures and merchandise in such a way that you create a path to guide that guides shoppers around your shop.
- Enough Space – When in an aisle, your customers want to look around without having to move out of the way constantly for other shoppers. If they have baskets or carts, they need to be able to comfortably carry or push them without worry about hitting merchandise.
- Good Lighting – A bright cherry store encourages customers to spend time shopping. They can clearly see what they are looking for, read directions and product information, and feel much more comfortable about the merchandise.
Remember, your floor plan plays a critical role in managing store flow and traffic. The choice of which one is right for you will depend on a number of factors including the size of your store, the products that you sell, and more importantly, your target market.
Store Planning Services
Let Store Planning Services help you create a retail environment that is inviting and functional. Our experienced design staff can help you with a new opening or renovation. We have designed all types of stores and pharmacies for over 50 years. Our store planning and retail design service is an extraordinary value that will get you off to a great start. Let Store Planning Services help you create a well planned and successful store.
For over 50 years, Store Planning Services, LLC, a family-run corporation has designed, fixtured, and installed all types of shopper-friendly solutions for small retail pharmacy and pharmacy chains. We are the pharmacy design experts for the U.S. and the Caribbean Islands areas.
We have years of expertise in designing a tailored layout for your small retail pharmacy, based on your location and target audience. We create areas for privacy and comfort to reduce anxiety and increase comfort. We know how to implement effective communication sections for customer privacy. These are just some of the reasons that many small retail pharmacies contact us for help.
The U.S., and throughout the Caribbean
We offer Pharmacy Planning Services across the U.S. and throughout the Caribbean including the Bahamas, Turks & Caicos, Cayman Islands, Jamaica, BVI, AVI, Anguilla, Antigua and Barbuda, Guadeloupe, Dominica, Martinique, St Lucia, Barbados, Grenada, Aruba and Trinidad, and Tobago. If you would like a free consultation contact us now and we can help you get started.